Our chosen demographic is 18-24 year olds as they our the age range which seem to enjoy horror movies most as they are old enough to be exposed to sensitive areas like blood and violence but also young enough to enjoy the adrenaline rush of jump-cares and the shock value in horror movies.
We want to aim our our horror opening at more "film buffs" who are quite sophisticated as they would enjoy the psychological sub-genre of our opening more. Therefore our film would be aimed at 18-24 year old film fans who would be more likely to go see independent horror movies like ours.
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