The colour scheme of the title sequence is very dull and scary which sets out the overall mood/ atmosphere for the film.
The colour black has connotations of danger, mystery, death, darkness and evil
The colour white has connotations of angelic, innocence and purity
The contrast of the two themes arouses doubt and uncertainty
The long shot of the house with trees, the ropes and the hangman's noose creates a sense of danger and devastation. The noose hints at suicide and depression highlighting loneliness and unhappiness.
Throughout the title sequence, a number of families have been photographed outside the same house showing that the problem is ongoing and may have something to do with the house itself. The clothes are old fashioned which suggests that the town/house has history.
The names of actors and other people involved in the film have been used to hide the characters in the photos face, this creates a further hidden mysteriousness and secretiveness.
Clipping of newpapers are used often throughout the title sequence to add to the seriousness and also the frequency of these events.
The score has a deep tone and runs throughout the score of the title sequence, which includes chimes and rustling sounds and has an overall creepy and eerie effect to it. The score is very intense and builds up the tension and the title sequence progresses.